Marketing ROI

Which marketing actually pays for itself?

Marketing report

Works with ad platform exports and any list of channels with spend and revenue.

Marketing ROI: Which marketing pays off?

What every marketing dollar brought back, channel by channel. You need spend and revenue by channel. Drop it in and the answer appears in your browser with no account, no setup and nothing uploaded. Download the result as a PDF report or an Excel workbook to send on.

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About this model

Upload spend and revenue by channel to see what each dollar brought back, what each customer cost and where to move your budget.

How to run it

Export your orders (Shopify, Square, Stripe, a POS or a visit list) with a customer, date and amount.
Upload it. Line-item exports are rolled into orders by order number.
Read the cohort table and the revenue-per-customer curve, add margin and acquisition cost if you have them, and download the workbook.

Frequently asked questions

What does ROI mean?

Return on investment: what you got back for what you spent.

Why does it ask what I keep of each sale?

A $100 sale is not $100 of profit. Enter your margin to see whether a channel really pays.

Is anything uploaded?

No. Everything stays in your browser.