Revenue left after the direct cost of what is sold
EBITDA margin
9.0%
15.7%
Profit before interest, tax, depreciation and amortization
Operating margin
7.4%
12.1%
Profit from operations, before interest and tax
Net margin
4.5%
7.3%
Profit after every cost and tax
EV/EBITDA
14.1×
13.2×
Enterprise value ÷ EBITDA, profitable companies
EV/Sales
1.5×
2.6×
Enterprise value ÷ revenue
Cost of capital
7.83%
7.08%
Return investors require, debt and equity blended
SG&A ÷ revenue
13.9%
—
Selling, general and administrative costs
Debt ÷ capital
20.1%
—
Share of funding from debt, at market values
Beta (levered / total unlevered)
1.09 / 3.76
—
Market risk / all the risk an undiversified owner carries
Source: Aswath Damodaran, NYU Stern, January 2026. Aggregates: total profit ÷ total revenue across the group, so large companies weigh more.
Frequently asked questions
What is the average profit margin in the IT services industry?
Across 64 U.S. public companies in the IT services industry, net profit is 4.5% of revenue, operating profit 7.4% and gross profit 24.3% (January 2026 data from NYU Stern). That gross margin ranks 74 of 94 industries.
What is a good EBITDA margin in the IT services industry?
The industry average is 9.0%, against 15.7% for the typical industry. A business above 9.0% keeps more of each sale than the listed companies in its field.
What multiple do businesses in the IT services industry sell for?
Listed companies in the IT services industry trade at 14.1× EBITDA and 1.5× revenue. Small private businesses sell for far less: U.S. small businesses averaged 2.7× seller’s discretionary earnings in Q2 2026 (BizBuySell).
What discount rate should I use for a business in the IT services industry?
A diversified investor would want about 7.8% on the whole business (the industry cost of capital). An owner with most of their wealth in it carries more risk: 3.95% + total beta 3.76 × 4.46% = 20.7%.