Revenue left after the direct cost of what is sold
EBITDA margin
31.3%
15.7%
Profit before interest, tax, depreciation and amortization
Operating margin
22.7%
12.1%
Profit from operations, before interest and tax
Net margin
16.4%
7.3%
Profit after every cost and tax
EV/EBITDA
11.4×
13.2×
Enterprise value ÷ EBITDA, profitable companies
EV/Sales
3.1×
2.6×
Enterprise value ÷ revenue
Cost of capital
7.30%
7.08%
Return investors require, debt and equity blended
SG&A ÷ revenue
2.4%
—
Selling, general and administrative costs
Debt ÷ capital
13.5%
—
Share of funding from debt, at market values
Beta (levered / total unlevered)
0.88 / 3.53
—
Market risk / all the risk an undiversified owner carries
Source: Aswath Damodaran, NYU Stern, January 2026. Aggregates: total profit ÷ total revenue across the group, so large companies weigh more.
Frequently asked questions
What is the average profit margin in the diversified industry?
Across 20 U.S. public companies in the diversified industry, net profit is 16.4% of revenue, operating profit 22.7% and gross profit 25.8% (January 2026 data from NYU Stern). That gross margin ranks 70 of 94 industries.
What is a good EBITDA margin in the diversified industry?
The industry average is 31.3%, against 15.7% for the typical industry. A business above 31.3% keeps more of each sale than the listed companies in its field.
What multiple do businesses in the diversified industry sell for?
Listed companies in the diversified industry trade at 11.4× EBITDA and 3.1× revenue. Small private businesses sell for far less: U.S. small businesses averaged 2.7× seller’s discretionary earnings in Q2 2026 (BizBuySell).
What discount rate should I use for a business in the diversified industry?
A diversified investor would want about 7.3% on the whole business (the industry cost of capital). An owner with most of their wealth in it carries more risk: 3.95% + total beta 3.53 × 4.46% = 19.7%.