Diversified profit margins and multiples

20 U.S. public companies · January 2026

Gross margin25.8%#70 of 94 · typical 36.9%
EBITDA margin31.3%#19 of 94 · typical 15.7%
Operating margin22.7%#18 of 94 · typical 12.1%
Net margin16.4%#17 of 94 · typical 7.3%
EV/EBITDA11.4×#56 of 91 · typical 13.2×
EV/Sales3.1×#42 of 94 · typical 2.6×
Cost of capital7.30%#36 of 94 · typical 7.08%

Value a business in the diversified industry

Buyer, discount, growth and tax
Pick the industry, then enter revenue and EBITDA.

Industry data: Damodaran, NYU Stern, January 2026 · sale multiple: BizBuySell, Q2 2026. An estimate, not an appraisal.

The numbers

MeasureDiversifiedTypical industryWhat it means
Gross margin25.8%36.9%Revenue left after the direct cost of what is sold
EBITDA margin31.3%15.7%Profit before interest, tax, depreciation and amortization
Operating margin22.7%12.1%Profit from operations, before interest and tax
Net margin16.4%7.3%Profit after every cost and tax
EV/EBITDA11.4×13.2×Enterprise value ÷ EBITDA, profitable companies
EV/Sales3.1×2.6×Enterprise value ÷ revenue
Cost of capital7.30%7.08%Return investors require, debt and equity blended
SG&A ÷ revenue2.4%—Selling, general and administrative costs
Debt ÷ capital13.5%—Share of funding from debt, at market values
Beta (levered / total unlevered)0.88 / 3.53—Market risk / all the risk an undiversified owner carries

Source: Aswath Damodaran, NYU Stern, January 2026. Aggregates: total profit ÷ total revenue across the group, so large companies weigh more.

Frequently asked questions

What is the average profit margin in the diversified industry?

Across 20 U.S. public companies in the diversified industry, net profit is 16.4% of revenue, operating profit 22.7% and gross profit 25.8% (January 2026 data from NYU Stern). That gross margin ranks 70 of 94 industries.

What is a good EBITDA margin in the diversified industry?

The industry average is 31.3%, against 15.7% for the typical industry. A business above 31.3% keeps more of each sale than the listed companies in its field.

What multiple do businesses in the diversified industry sell for?

Listed companies in the diversified industry trade at 11.4× EBITDA and 3.1× revenue. Small private businesses sell for far less: U.S. small businesses averaged 2.7× seller’s discretionary earnings in Q2 2026 (BizBuySell).

What discount rate should I use for a business in the diversified industry?

A diversified investor would want about 7.3% on the whole business (the industry cost of capital). An owner with most of their wealth in it carries more risk: 3.95% + total beta 3.53 × 4.46% = 19.7%.