Insurance profit margins and multiples

21 U.S. public companies · NYU Stern “Insurance (General)” · January 2026

Gross margin44.7%#35 of 94 · typical 36.9%
EBITDA margin23.6%#28 of 94 · typical 15.7%
Operating margin21.3%#23 of 94 · typical 12.1%
Net margin12.4%#27 of 94 · typical 7.3%
EV/EBITDA15.8×#31 of 91 · typical 13.2×
EV/Sales4.3×#30 of 94 · typical 2.6×
Cost of capital6.34%#64 of 94 · typical 7.08%

Value a business in the insurance industry

Buyer, discount, growth and tax
Pick the industry, then enter revenue and EBITDA.

Industry data: Damodaran, NYU Stern, January 2026 · sale multiple: BizBuySell, Q2 2026. An estimate, not an appraisal.

The numbers

MeasureInsuranceTypical industryWhat it means
Gross margin44.7%36.9%Revenue left after the direct cost of what is sold
EBITDA margin23.6%15.7%Profit before interest, tax, depreciation and amortization
Operating margin21.3%12.1%Profit from operations, before interest and tax
Net margin12.4%7.3%Profit after every cost and tax
EV/EBITDA15.8×13.2×Enterprise value ÷ EBITDA, profitable companies
EV/Sales4.3×2.6×Enterprise value ÷ revenue
Cost of capital6.34%7.08%Return investors require, debt and equity blended
SG&A ÷ revenue9.6%—Selling, general and administrative costs
Debt ÷ capital20.4%—Share of funding from debt, at market values
Beta (levered / total unlevered)0.67 / 3.12—Market risk / all the risk an undiversified owner carries

Source: Aswath Damodaran, NYU Stern, January 2026. Aggregates: total profit ÷ total revenue across the group, so large companies weigh more.

Frequently asked questions

What is the average profit margin in the insurance industry?

Across 21 U.S. public companies in the insurance industry, net profit is 12.4% of revenue, operating profit 21.3% and gross profit 44.7% (January 2026 data from NYU Stern). That gross margin ranks 35 of 94 industries.

What is a good EBITDA margin in the insurance industry?

The industry average is 23.6%, against 15.7% for the typical industry. A business above 23.6% keeps more of each sale than the listed companies in its field.

What multiple do businesses in the insurance industry sell for?

Listed companies in the insurance industry trade at 15.8× EBITDA and 4.3× revenue. Small private businesses sell for far less: U.S. small businesses averaged 2.7× seller’s discretionary earnings in Q2 2026 (BizBuySell).

What discount rate should I use for a business in the insurance industry?

A diversified investor would want about 6.3% on the whole business (the industry cost of capital). An owner with most of their wealth in it carries more risk: 3.95% + total beta 3.12 × 4.46% = 17.9%.