What is a good cost of capital?
It depends on the industry: the median across these 94 industries is 7.1%, from Utility (General) (4.4%) to Software (Internet) (10.7%). Compare a business with its own industry, not with the overall average.
94 U.S. industries, highest first · January 2026
Source: Aswath Damodaran, NYU Stern, January 2026. Aggregates over U.S. public companies.
It depends on the industry: the median across these 94 industries is 7.1%, from Utility (General) (4.4%) to Software (Internet) (10.7%). Compare a business with its own industry, not with the overall average.
The blended yearly return investors and lenders expect from a company in the industry, often used as a discount rate. Each figure is an aggregate: the total across every company in the industry, so larger companies weigh more than in a simple average.
Aswath Damodaran’s datasets at NYU Stern, January 2026, covering thousands of U.S. public companies in 94 industries. It is refreshed each January.