What is a good gross margin?
It depends on the industry: the median across these 94 industries is 36.9%, from Chemical (Basic) (9.3%) to Bank (Money Center) (100.0%). Compare a business with its own industry, not with the overall average.
94 U.S. industries, highest first · January 2026
Source: Aswath Damodaran, NYU Stern, January 2026. Aggregates over U.S. public companies.
It depends on the industry: the median across these 94 industries is 36.9%, from Chemical (Basic) (9.3%) to Bank (Money Center) (100.0%). Compare a business with its own industry, not with the overall average.
Revenue minus the direct cost of what was sold, divided by revenue: how much each sale leaves to pay for everything else. Each figure is an aggregate: the total across every company in the industry, so larger companies weigh more than in a simple average.
Aswath Damodaran’s datasets at NYU Stern, January 2026, covering thousands of U.S. public companies in 94 industries. It is refreshed each January.